GCDA Course: Taking your product to market

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Have you an idea for a small business that you want to explore? Are you ready to take the next step, develop your product and present it to potential buyers? This six-week course (over six Tuesdays) is aimed at start-up businesses that are about to embark on the next step of their business journey. During this course you will learn how to develop your business story, explore marketing options, and attract PR potential. You will also discuss pricing, packaging and presentation to help ensure your product ticks all the right boxes. Mary Jane Baxter is GCDA’s Communications Lead. She is a former…